The New Atlantic Independent Booksellers Association is proud to unveil a new program that will help booksellers in the seasonal order process. Click here to download a pdf with all the details.

Publisher Advocate will give booksellers who don't see reps or speak with phone sales, access to marked-up Edelweiss catalogs. A rep's knowledge of the new season's list can be passed along to booksellers who currently don't see a rep or are assigned a telephone rep.

The response from publishers has been tremendous. When told about this new program, every publishing house jumped at the chance to do this for the booksellers in the NAIBA region. The reps in our region are wonderful, hardworking people who want to see all our bookstores succeed.

Steps:

• Create an Edelweiss account. (See Edelweiss tips below)
• Email NAIBA and let Eileen know which catalogs you want to receive. (See below for the list of publishers participating.)
• Sit back and wait for them to arrive in your mailbox.
• Review the marked-up catalogs when they arrive, and make buying decisions based on the experience and knowledge provided by the house rep.
• Place your order through your normal channels, whether direct or through a wholesaler.

Caveat:
Only sign-up for catalogs that you don't receive from a house rep or inside sales. Orders must be placed through your normal channel. The reps providing the marked-up catalogs will not be placing the order. (So don't hit the "place order now" button on the marked up catalogs.)

Edelweiss Instructions & Links
To open an Edelweiss account and gain access to all the publishers catalogs: http://www.abovethetreeline.com/edelweiss.

*NOTE: Orders generated through the Publishers Advocate program must go through your normal ordering channels. Do not use the "Create Order" button in Edelweiss.

Catalogs available:
Hachette (all lines)
HarperCollins (all lines)
HarperCollins (Mystery/Sci Fi collection)
Harvard/ MIT/Yale
Ingram Publisher Services
Macmillan (all lines)
Penguin & DK (kids)
Penguin Adult
Perseus Books / PGW
Random House Kids
Random House Adult
Simon & Schuster (all lines)
Star Bright Books
Workman/Algonquin/Artisan/Storey/Timber/Black Dog & Leventhal/The Experiment/HighBridge

Are there any catalogs you would like to receive that aren't on this list? We'll be happy to contact the publisher on your behalf. Email your request to NAIBA.

(Fine Print: This program is open to any bookstore in the NAIBA region, but you have to be a NAIBA member. Well worth the small price of admission to have a group dedicated to bringing you programs like this one.)

Publishers
There are many stores missing out on the benefits of marked-up catalogs. That translates into lost sales for publishers and booksellers.

Too many NAIBA stores don't have the luxury of field reps or access to telemarketing. Receiving Edelweiss marked-up catalogs would improve their operations, and NAIBA wants to help them succeed.

We need reps to volunteer to send their mark-up catalogs to underserved bookstores throughout our region. We'd also like reps (field, inhouse, marketing people too) with an eye for collections to do the same. We would provide you with the emails of the stores, and sending the catalogs is the only obligation you have. Orders would be handled in whatever manner is in place for each individual stores.

We'd like to get our volunteers in place for the next selling season. Could you, or others in your company, step up to the plate and help us by being a Publisher Advocate for the NAIBA region?

Email Eileen Dengler to volunteer. Include in the email any collections you manage for your current customer base and would be willing to share to a broader audience. Please pass this email along to your colleagues who might be interested. Once I have the list of participating publishers and the collections, I will have the booksellers sign -up. I will then share the list of interested booksellers' emails with you.

If you'd like to see the video on how to create Collections in Edelweiss, it's here:
http://www.abovethetreeline.com/visual-help-guides/for-sales-reps/creating-and-using-collections.html.